Our Principles


We are extremely environmentally conscious and this is conveyed in our design sensibilities.

All of our products are free of synthetic chemical. Bottle design and usage of product are matters of high

sensitivity and we try and curate our designs in an environment friendly and anti-waste way.


Anti-perfume perfume celebrates molecule; showcasing the subtleties and intricacies of lab

derived olfactory experiences. It is said to be more of an effect than a fragrance. Its more of a feeling and an

emotion that one wears. The ground breaking formulations that the absurdly addictive smells have to offer,

don't essentially have to make you smell like a bouquet of flowers, but is designed in the lab specially

to suit the molecules for your skin type. Making it an extremely personal experience


In a world where craziness has become so passé, normal is the new cool!

Our gender neutral scents embrace the rising norm-core trend in international fashion.